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Our clients and brand experience

 Events / activities  we cater to 

  • Track Experiences

  • Experiences on proper surfaces

  • City to City convoy drives

  • Soft off-road experiences

  • Hardcore off-road experiences

  • Mix of, on road and off road

  • Obstacle based events

  • Inter state long drives 

  • Media drives

  • Car Testing / High Speed Testing / Tyre Testing

  • Precision drivers for movies / advertisements

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 Our Team 

​Best-in-class, experienced Rayo Racing Instructors 

  • Pool of 30+ trained and highly experienced instructors

  • Excellent safety record 

  • All race / rally drivers

  • Accomplished winners and therefore well respected

  • Highly passionate about cars and technology

  • 90% already own (or capable of owning a luxury car)

  • Understand all features and USPs of the cars, 

  • Capable of demonstrating features and USPs to Guests

  • Excellent at subtly influencing guests towards the brand

  • Contracted exclusively to Rayo Racing

  • Fluent in English and Hindi + a mix of local languages

  • Across the country, but predominantly from the Mumbai and  Pune region

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Rayo Racing Support team 

  • Team of over 20 non instructors - managers / supervisors  across the country

  • Extended team of over 300 individuals across the country

  • Experienced Car Cleaning Crew with equipment

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 The Best for your brand - Our depth in   expertise 

Conceptualising and executing highly effective experience events, which highlight the brand’s / car’s USPs, and ensuring the guests form a long lasting bond with the brand.

 

Core Drive Event expertise

  • Venue sourcing and booking

  • Route planning, thorough recce

  • Track setup / Track creation

  • Off road track preparation with obstacles

  • Risk assessment

  • Instructor management

  • Trained Marshals with equipment 

  • Trained guest coordinators, managers

  • Children’s engagement

  • Guest rides and stunts

  • Cones, chains, direction boards and other track setup equipment

  • Walky talkies

  • Third party insurance

  • Experience fleet, management at the event

  • Top notch car cleaning (Internal & external)

  • Handling of fuelling or EV charging

  • Guest registration and documentation checks

  • Team’s- travel, lodging & boarding arrangements

  • Ambulance & Doctor arrangements

  • Labour for track setup

  • Instructors & staff uniform arrangements

  • Spectator and crowd management

  • Technical supervision and fleet’s tyre management

  • Recovery equipment, equipment for support staff

  • In house obstacles, with transport & setup

  • Safety audit

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  Events Expertise  

​​While the non core driving aspects are something we prefer not to handle, we can execute these aspects to the highest quality standards as well

  • Branding - Design & setup

  • Hospitality setup and management

  • Briefing room setup

  • Audio Visual system for briefing

  • Guest F&B arrangements

  • Permissions

  • Back end guest sign ups and data handling 

  • Post event, guest data management

  • Equipment and obstacles logistics 

  • Car fleet transport and logistics management across the country, including loading and unloading

  • Social media handling

  • Video and photography arrangements

  • Content creation for guest’s social media

  • Press and media handling

  • Security arrangements

  • Housekeeping

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  • Sole agency licenced by Jaguar’s Global Headquarters in UK, to handle 100% of Jaguar’s experience events in India

  • Curated and executed ‘The Art of Performance Tour’ for Jaguar around India

  • 67 Events in total

  • All events conducted as per Jaguar’s Global Standards

  • All instructors certified by Jaguar

  • Indian events conducted by us, were consistently the highest rated, across the world, by all Jaguar agencies.

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​Scope of activities

  • Venue sourcing, recce, selection and booking

  • Instructors, Marshals, Guest Coordinators, Managers

  • Travel, boarding and lodging for all

  • Complete track layout planning 

  • Track setup with cones, directional boards, branding

  • Risk assessment and Third Party insurance

  • Total Rayo Racing strength at the event - 36 to 42 persons. 

  • Guest registration & document verification

  • Guest handling between different activities

  • Guest feedback 

  • Car Cleaning

  • Walky talkies, ambulance & doctor

  • Fleet management including fueling and tyre changing

  • Dealership coordination

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​​Lamborghini Giro - drives from Delhi to Agra & Delhi to Jaipur

  • Coordinating with dealership & brand

  • Detailed route planning & recce

  • Toll both planning with staff for a green lane

  • Detailed exit & entry planning at start & end points

  • Emergency plan

  • Recovery plan 

  • Accident dealing plan

  • Planning of fueling and rest stops

  • Convoy management

  • Briefing of participants & ensuring of boundaries

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Rayo Racing was mandated to curate and execute an EV specific Experience event for the Nexon EV

  • Grand Electric Tour

  • Multiple events around the country

  • Cancelled after 2 events due to the onset of the Covid Pandemic in India

  • Aim was to give consumers a chance to experience an EV and dispel common myths linked to EVs

  • Events conducted were a resounding success

  • Entire event from A to Z handled by Rayo Racing

  • Introduction of our own in house Incline and Decline Obstacle

  • Included EV charging onsite

  • Fleet loading, unloading, transports and tracking

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Scope of Work included - 

  • Venue sourcing, recce, selection, booking

  • Hospitality Setup, F&B for guests and 100 staff

  • Branding of the entire venue, including backdrops, flags, etc

  • Instructors, Marshals, Guest Coordinators, Managers

  • Total Rayo Racing strength at the event - 60 persons

  • Travel, boarding and lodging for all

  • Complete track layout planning, setup with cones, directional boards, branding, etc

  • Risk assessment and Third Party insurance

  • Guest registration and document verification

  • Guest handling, guest demonstrations, guest feedback 

  • Car Cleaning, Walky talkies, ambulance and doctor

  • Fleet management including fueling and tyre changing

  • Dealership coordination

  • Social media content generation for brand 

  • Social media content generation for guests 

  • Video and photography arrangements

  • Washrooms, house keeping & garbage disposal

  • Audio Visual Equipment

  • Chairs, tables, generators,  etc

  • Bands & Ceritficates 

  • Fire safety

  • Sanitisation & Covid protocols

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Multiple events across formats across India

  • Porsche World Road Show

  • Womens Drive

  • Porsche Experiences (off road & on road) around the country

  • Porsche airstrip experience

 

  • Coordinating with dealership & brand

  • Detailed route planning & recce

  • Toll both planning with staff for a green lane

  • Detailed exit & entry planning at start & end points

  • Emergency, recovery and accident dealing plans 

  • Planning of fueling and rest stops

  • Convoy management

  • Briefing of participants & ensuring of boundaries

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Over 30 events conducted for Audi across all their event formats -

 

  • Audi Q Drive (Off road, obstacles)

  • Audi Club Weekender

  • Audi A Drive (Sedan experience)

  • Audi Sports Car Experience 

  • Audi Weekender
    (Combination of Q + A Drives)

  • Media Launches

 

  • Coordinating with dealership & brand

  • Detailed route planning & recce

  • Track building with various obstacles

  • High speed events

  • Planning of fueling and rest stops

  • Convoy management

  • Briefing of participants 

  • Overall conducting of the event

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  • Customer Experiences

  • Media Drives

  • Instructors for Motorsport Events

  • Motorsport Training

  • Motorsport selection events

  • Media Launches

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  • Mercedes - 

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  • Conducting of the Brand Tour

  • Track Building 

  • Creation of Obstacles

  • Briefing 

  • Conducting of the overall event
     

  • Ford - 

 

  • Mustang City Drives

  • Recce and route planning

  • Convoy drives on public roads

  • Briefing

  • Conducting of the overall event

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  • Organisers of some of India’s largest ever motorsport events like:

  • The Speed TimesDrive Karting Challenge (India’s largest single-city karting event, ever!)

  • JSB Car Rally - India’s largest ever, TSD Rally with International Participation

  • Johnny Walker’s Mika Hakkinen Drive in Delhi

  • Complete conceptualization, designing, preparation, execution and dismantle for the 2km street circuit of the inaugural VW Polo Cup Street race in Pune 2010.

  • Majority of the drive sequences in the movie Ferrari Ki Sawari

  • Multiple advert shoots for Fiat, Michelin

  • Motorsport consultants for a variety of motorsport projects, nationally and internationally

  • Importers and distributors of some of the world's best karting and racing equipment

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  • Highlights of the JSB Car Rally

  • 300+ competitors

  • 106 cars 

  • 2000+km of competitive driving 

  • 6 days 

  • 3 states covered  (MP, Gujarat and Maharashtra)

  • Over 1.5 lakh spectators

Video Links 

  • Please click on the links below, to watch the videos

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